SOCIAL CAMPAIGNS

LUCKY CHARMS

For the week of St. Paddy's Day, Lucky Charms fans got a chance to adopt their very own leprechaun. By tweeting @LuckyCharms, the sugar addicts received one of five unique leprechauns to engage with on Twitter. The program kicked off with this crazy promo video.

The reactions:

On Twitter, they adopted one of the five leprechauns below.

For five days, participants received live tweets from their leprechaun. Below is a sample of some of my responses.

People could also learn more about their leprechaun on the adopt-a-leprechaun website, where they could see "real" testimonials and read up on their leprechaun's bio.

Snapchat Promotions

The adopt-a-leprechaun.com in action

DRAFT KINGS

Father's Day has devolved into a throwaway holiday, where dads often receive terrible gifts. So, on DraftKings social, we let dads exchange their not-so-great Father's Day gifts for "bettor" gifts valued up to $1,000 in free bets.

Press: Little Black Book

A few of the “appraisal” responses: