PEPSI ZERO SUGAR

Super Bowl commercials always feature a ton of big-name celebrities hawking products. But do they actually like the products they endorse, or is it all just acting?

Awards: One Show Shortlist (3x) // Results: +51% increase in sales

Press: Campaign US “Best SB LVII Commercials” / AdAge 4.5 out of 5 stars / YouTube “Top 10 Most Watched Super Bowl Commercials”

And some trash talking teasers.

CD: Andre Bittar, Felipe Pavani / ECD: Mike Pierantozzi

Director: Jorma Taccone